Thursday, September 16, 2010

Your Facebook Profile Makes You a Target

From: http://www.pcworld.com/businesscenter/article/205483/facebook_ads_secrets_from_an_insider.html?tk=hp_new


Many people log on to Facebook primarily for fun, but businesses are increasingly turning to the social networking site as an advertising gold mine. By placing ads on Facebook, you can zero in on a select portion of some half a billion users according to their interests and demographics.
Facebook advertising involves different considerations than other online ad platforms do. Google AdWords, for one, matches keywords on the pages of Google search results, whereas Facebook Ads can match specifics in a user profile.

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