Thursday, September 2, 2010

Steve Jobs on why no Facebook for Ping

From: http://news.cnet.com/8301-13579_3-20015402-37.html

September 2, 2010 6:13 AM PDT


by Kara Swisher, AllThingsD



On Wednesday at the Apple music event in San Francisco, I had a short chat with Apple CEO Steve Jobs, as he strolled through the demo room for the media, just after he had announced various updates for the iPod, Apple TV, and iTunes onstage.

One of the those was the introduction of a new social network for music called Ping that Apple has integrated within iTunes 10 and which looks an awful lot like the experience you get on Facebook.

Essentially, it is a vertical version--in this case for music--of the powerful social networking site.
Facebook has noodled for years about creating its own social music offering, including doing a partnership with Lala, which was bought by Apple last year and shuttered in June.
But its efforts have largely gone nowhere.

And Facebook is nowhere on Ping too. Currently, there is no linking, sharing or participation of any kind with Facebook--or Twitter or MySpace either--on Ping, which will work only on the iTunes software on computers, iPhones, and iPods.

'Onerous terms'
When I asked Jobs about that, he said Apple had indeed held talks with Facebook about a variety of unspecified partnerships related to Ping, but the discussions had gone nowhere.
The reason, according to Jobs: Facebook wanted "onerous terms that we could not agree to."


Read more: http://news.cnet.com/8301-13579_3-20015402-37.html#ixzz0yNccxU9k

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