Saturday, December 22, 2012

Facebook = lower self-control + more scrutiny + more stress

http://www.digitaltrends.com/social-media/studies-on-how-social-media-affects-us/


BY 





Facebook is more than just quirky status updates and pictures of your dog — shocking, we know. Check out everything the higher minds have had to say lately about the social network and all the frightening things it’s doing to our brains. 

More social network usage leads to lower self-control


We might not realize it, but social network users are more inclined to lose self-control, according to a study by researchers from Columbia Business School and the Joseph M. Katz Graduate School of Business at University of Pittsburgh. In a paper titled, “Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control,” researchers argue that social networks will boost a user’s self-esteem simply by how we choose to portray ourselves online.

Social network users tend to be selective about what’s published, and more often than not it’s the positive parts of their lives that become glamorized. You won’t see too many status updates about how few friends we have or how little we get paid. But the effects of this can be detrimental: To maintain this feeling of self-worth, social network users tend to lower their self-control, from which the study draws a parallel between higher social network usage with a “higher body-mass index, increased binge eating, a lower credit score, and higher levels of credit card debt for individuals with strong ties to their social network.” Phew. Those are some heavy repercussions for exaggerating how much you had on your vacation.

HR is judging your job candidacy via social media


It should come as no surprise that you’re going to be scrutinized by current and potential employers starting for your social media presence. 

Reported by BusinessNewsDailyAVG Technologies released a study that might be alarming for those of you looking for jobs. If you’re trying to secure that critical interview, it might be in your best interest to shield your social presence from the public’s eye. This includes Facebook, Twitter, Google, LinkedIn, Instagram, and Flickr. Here are some facts from the study that you should know about:
  • As many as 90 percent of human resource professionals, AVG found, will search for unprotected accounts to judge their merits based on what they find.
  • If a candidate looks like they’re drunk your chances of getting an interview drops by 84 percent (shocking!).
  • If there’s any nudity on your profile, 90 percent of human resources professionals agree that there’s no way that candidate will get an interview (again… shocking!).
  • Derogatory, negative, and racist comments found online will diminish your chances of securing that interview.
  • 50 percent of human resources professional admitted that they’ve disqualified a candidate due to their social media profiles.



Facebook causes stress


If you’re trying to manage the many facets of your personality and life on Facebook to fit in with certain social circles, you might be among the people that are susceptible to anxiety from using the social network. Researchers from the University of Edinburgh published a study that that draws parallels between managing a Facebook profile with stress. What they found was that users on average were a part of seven different social circles. Regulating these multiple relationships is increasingly becoming a cause for stress now that Facebook is evolving into a network for keeping in touch with not only friends but relatives, co-workers, and even bosses.
“People will try and manage themselves and regulate how they appear on the site, so they will try and avoid saying things they think, as they are worried how it will appear. I have seen how people will delete photos and even regulate their offline behaviour for their online presence. If people are at parties and they see a camera they then think my boss, or my girlfriend might see this. So they might be smoking or drinking and when a camera comes around they will change their actions so people don’t see it on Facebook,” Ben Marder, who wrote the report, told The Telegraph.



This Is How Facebook Tried to Make Money Off You

http://mashable.com/2012/12/21/facebook-makes-money-off-you/

12/21/12


For better or worse, this will go down as the year that Facebook really put a dollar sign in front of its users.
Facebook has been under immense pressure from investors to come up with ways to monetize, which has led to a fundamental shift in how it operates. When the company first filed to go public in February, CEO Mark Zuckerberg stated very clearly that profit is not his or the company's first priority. "Simply put: we don’t build services to make money; we make money to build better services," he wrote in the public filing. Eight months and plenty of bad stock trading days later, Zuckerberg revealed in an earnings call that every team at Facebook is now responsible for coming up with a revenue strategy for their product.
In the past year, we've seen Facebook try out a range of tactics to make money from its users, whether it's inserting more advertising into the News Feed or the recently announced option that lets people you don't know message your inbox for $1. Some of these efforts, like the messaging option, have been met with heavy criticism from users while others have largely been accepted as par for the course.
What matters now to Facebook from an investor standpoint is how much it can increase the money it makes from each user. Facebook generated about $1.25 per user on average in the third quarter, up from about $1.19 in the same quarter last year.
To put that another way, right now you're worth about $5 a year to Facebook and the company would really like to see that number go up.
For that reason, don't hold your breath for Facebook to stop trying out new ways to make money off you in the new year. Brian Wieser, senior research analyst at Pivotal Research Group, says that some features introduced this year like Sponsored Stories for mobile will likely stick around, while the company continues to test out others to see what works and what doesn't.
"I think you should expect just an ongoing testing and learning from an ad sales perspective about what balances near-term revenue growth with durability," Wieser said. With that in mind, here's a look back at all the ways Facebook tried to make money from you this year, as well as a glimpse at what they might do next year.